About a month ago a woman from HighWire, a program at Lancaster University in the UK, contacted me about a video made by some of her students. On top of earning PhDs, they're part of something called the "EmpowerMe" project. How cool does that sound?
"The power of Gendolene isn’t something that comes in a bottle. It’s our collective ability to resist and reverse the tide of pinkification that has gradually washed its way across so many toys, clothes, accessories and household items targeted at girls and young women.
Our goal is to challenge the production and marketing of items that simply reinforce restrictive and damaging stereotypes about what it means to be a girl.
The culture of pink segregates boys and girls into different aisles. In one it’s cool to be active, adventurous and explore the world; in the other it’s cool just to look pretty and explore as far as the next pair of shoes or shade of lipstick.